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Sony Goes With GUBA

11 Jul, 2006 By: Jessica Wolf

Sony Pictures Home Entertainment has released 100 titles for download on multimedia entertainment site GUBA, and plans day-and-date digital and DVD distribution soon.

Titles include Spider-Man 2, Underworld: Evolution, Memoirs of a Geisha, Hitch and the classic Bridge on the River Kwai. SPHE will increase the number of films available for download over the coming months, to 500 films within a year.

GUBA users can purchase films as of Tuesday, July 11, on a download-to-own basis. New releases are $19.99, and catalog, $9.99. All video content can be downloaded and played on compatible home computers. Some titles will also be available for rental on a video-on-demand (VOD) basis.

“We are open for business on the Internet,” said Benjamin S. Feingold, president of worldwide home entertainment, digital distribution and acquisitions, SPHE. “GUBA is a powerful user-generated community and this deal demonstrates our strategy to find the best ways to make our content available to consumers online.”

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