Sony Goes Camping18 Jul, 2006 By: Jessica Wolf
Sony Pictures Home Entertainment is going camping.
The studio has teamed up with Kampgrounds of America (KOA) to promote the release of Robin Williams-led comedy RV on DVD Aug. 15.
RV DVD buyers will get a 10% discount on KOA camping fees at any of the 450 KOA campgrounds in North America. The discount is good for up to a seven-day stay.
“KOA camping is all about fun and reconnecting with family and friends, so a comedy about camping that carries that same message is a natural fit,” said Jim Rogers, president and CEP of KOA.