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Sony Forms Lobby Group

26 Nov, 2002 By: Hive News

Sony Pictures Entertainment (SPE) has formed a lobby group to address digital distribution of entertainment product, the company announced today.

SPE chief administrative officer and EVP Beth Berke will lead the Digital Policy Group's efforts to facilitate SPE's migration to secure digital formats, delivery systems and networked devices.

"We're quickly moving to a world where content is distributed over a network of devices and through new technologies, some of which are being created as we speak. Sony has a unique opportunity to create strategies that permit the maximum flexibility to the consumer electronics and computer industries, while at the same time providing the necessary protection to our content. The goal of the Digital Policy Group is to move forward with a triple win -- for content, for hardware, and for viewers," said Berke.

The group will develop and implement policies that promote digital content protection. It will review new technologies that secure digital recording and distribution; synchronize SPE divisions to ensure a consistent approach to digital formats and distribution; represent SPE's position in cross-industry negotiations, legislative and regulatory matters and other public forums; and partner with fellow Sony companies to advance the development and implementation of a secure digital infrastructure.

"At Sony Pictures, we function in a convergent world and are uniquely positioned to see the evolution of traditional media and the true impact of technology," said SPE vice chairman Yair Landau. "As the pace of change within entertainment and adoption of technology across all divisions of SPE accelerates, the need to coordinate our policies and strategies across our multiple lines of business is essential. "

"Sony has a unique mix of assets spanning electronics hardware and entertainment content, and it is vital for us to approach the future of digitized content with a full understanding of all aspects of our business," said Yuki Nozoe, President of Sony Corporation's Network Application and Content Services Sector (NACS). "The Digital Policy Group at Sony Pictures Entertainment will play an important role within the Sony Group as we meet the challenge of distributing content and services in a secure fashion."

Joining Berke in the Digital Policy Group are Hope Boonshaft, EVP of External Affairs, Mitch Singer, SVP and assistant general counsel; and Brian Lakamp, SVP of Strategic Technology. Representatives from the studio's divisions will also participate in policy matters impacting their business operations.

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