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Sony Drops Price of PS3 in Japan

26 Sep, 2006 By: John Gaudiosi

Sony could be blinking in the next-generation game console standoff.

The company dropped the Japanese price of the basic PlayStation 3 package by 20%, to $430. The premium package, which is the one most gamers will buy early on, remains at $600.

Kaz Hirai, president of Sony Computer Entertainment America, said there will be no price drop of the PS3 in the United States this year. But analysts expect Sony to drop U.S. prices by the first quarter of 2007, right around the time the early adopters have been served their consoles. Sony will ship the majority of its early PS3s in the United States in the $600 package.

Nintendo of Canada VP and GM Ron Bertram said that Nintendo will have 1 million Wiis available for the North American launch, compared to Sony's 400,000 PS3s. Nintendo will ship a total of 4 million Wiis by the end of the year to Japan and North America, with the majority of them pegged for the United States. Nintendo should have plenty of the $250 consoles available. Microsoft will have shelves stocked with its $400 Xbox 360s, while Sony's $600 PS3 is expected to be in short supply.

Microsoft has expanded its Platinum Hits discount program, which sells Xbox games for $10, to Xbox 360 games. The first wave of $30 Xbox 360 Platinum Hits games ship Oct. 15. Games include Perfect Dark Zero, Project Gotham Racing 3, Kameo: Elements of Power and Need for Speed Most Wanted. The second wave of titles will be released in spring 2007. Most new Xbox 360 games retail for $50 to $60.

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