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Sony Drops 80GB PS3 Price

18 Oct, 2007 By: John Gaudiosi

Sony made it official, confirming analyst and retailer chatter over the past few weeks that the new 80GB PlayStation 3 will drop to $500, down $100 from its launch price. This PS3 will still include the free bundle with the racing game MotorStorm.

The move comes in tandem with the introduction of the new 40GB PS3, which will retail for $400 and come with a free pack-in Spider-Man 3 Blu-ray Disc beginning Nov. 2. The key difference between these two models, besides the price point, is that the $400 model will not be backwards compatible with PlayStation 2 games and will include only two (instead of four) USB ports.

“We're pleased to offer the consumer a lower price point without sacrificing the core technology components that make PS3 the most advanced high-definition entertainment system available,” said Jack Tretton, president and CEO, Sony Computer Entertainment America. “Every PS3 comes with a Blu-ray drive, HDMI output, an integrated Wi-fi connection, cell broadband engine and a built-in hard-drive.”

EB Games, the largest independent video game retailer, is promoting the new 80GB PS3 online and in store. The retailer is also still selling the older 20GB PS3 for $450 and the 60GB PS3 for $500. Both of these models were discontinued months ago by Sony, but due to sluggish sales, are still readily available at many retailers.

Retailers are actively promoting the new PS3 price, as well as the availability of five free Blu-ray Disc movies with any hardware purchase until Jan. 31, 2008.

Sony's PS3 has been plagued by expensive hardware and a lack of killer app games, although new games shipping this fall like the just-released Heavenly Sword and the upcoming Ratchet & Clank Future, Uncharted and Eye of Judgment — all Sony exclusives — are expected to entice more gamers to upgrade.

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