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Sony Corp. Vows Profit in 2009

26 Jun, 2008 By: Kyra Kudick

Sony Corp. CEO Howard Stringer June 26 vowed the company will become profitable in its TV and video game businesses during the fiscal year, which ends March 2009, The Associated Press reported.

Speaking in Tokyo, Stringer said Sony must create better software and services to match its longtime reputation for entertainment content, according to the AP.

This fall, Sony will begin a U.S. service that uses the Internet to deliver feature films and TV shows directly to its Bravia TVs without satellite or cable subscriptions. Stringer said the first film accessible via the service will be Hancock, starring Will Smith, and it will be available before it is released on DVD, the AP reported.

A similar download service also will be available for the PlayStation 3 in the United States this summer, said Kazuo Hirai, head of Sony's video game unit, according to the AP.

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