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Sony Aligns Online Units

12 Feb, 2002 By: Hive News

Sony Pictures Digital Entertainment (SPDE) today announced the alignment of SoapCity, Screenblast and its wireless and platform service units to form the Digital Networks Division.

SVP Patrick Kennedy will helm the new division, which resides in the SPDE organization alongside Sony Pictures Imageworks, Sony Online Entertainment and the company's recently announced online promotion unit, Sony Pictures Integrated Network.

"As we define the next generation of entertainment at Sony Pictures Digital, we are also refining our business to meet the challenge," said Kennedy. "We have a core team of talented individuals, many of whom have been responsible for Sony Pictures' consistently innovative online efforts, who bring creative originality, technical expertise and strategic vision to our projects."

Veteran SPDE executive Tim Chambers has been promoted to SVP, advanced platforms, where he leads a team focused on emerging technologies and platforms. Brian Lakamp joins the organization as SVP, broadband services and will be responsible for leading the division's digital distribution services to advance SPDE's content network. Screenblast and SoapCity remain under the leadership of SVP and GM Andrew Schneider and VP and GM Mary Coller, respectively.

"Since our inception in online entertainment, we launched Screenblast, drove the Movielink

partnership, grew SoapCity to be a dominant player and relaunched Sonypictures.com," said Yair Landau, president of Sony Pictures Digital Entertainment. "Now that our businesses are established and maturing, we are reorganizing to support their continuing development and create broader distribution opportunities.'"

Kennedy joined SPDE as SVP in 2000. Prior to SPDE, he worked in Sony Pictures Entertainment's corporate development group starting as a manager in 1996. He then moved to Tokyo to represent SPE on negotiations and planning for the launch of the satellite television service, JskyB, and remained in Japan to establish Sony Pictures Television Japan which launched two satellite channels for SPE: AXN (Japan) and Animax. In 1998, Kennedy returned from Tokyo to SPE as vice president, corporate development. He was among a team of executives who helped reorganize SPE's digital media assets into what is now known as SPDE. Kennedy holds a bachelor's degree in electrical engineering from Milwaukee School of Engineering and a master's degree in electrical engineering from Stanford University.

Chambers leads a team of forward-thinking specialists and engineers who focus on creating and studying key technologies and building out new technology prototypes, working closely with various teams from Sony's Japanese technology groups.

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