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Sonicblue Heads For Retail

25 Apr, 2002 By: Hive News


Personal Video Recorder (PVR) maker Sonicblue will apply a service-based pricing model to new ReplayTV products, starting with its next generation ReplayTV 4500 series.

Separating service subscription rates from the retail price of the ReplayTV unit, Sonicblue's new pricing model targets the needs of national electronics retailers with lower overall costs and increased promotional opportunities.

“We intend to achieve 30 percent market share for digital video recorders this year based largely on our entry into mainstream retail channels,” said Steve Shannon, VP of ReplayTV product marketing. “The addition of new models and pricing are just a few of the changes we'll be making to ensure the long-term success of our ReplayTV retail

strategy.”

The company promised to announce details of the new pricing model when the new ReplayTV 4500 series is officially unveiled this summer.

This new pricing model does not apply to Sonicblue's current ReplayTV 4000 or prior offerings, which will continue to include a lifetime service subscription. The ReplayTV 4000 line will end of life with the launch of the new ReplayTV 4500 series.


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