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SonicBlue and Coke Team On Branded CD Player

29 May, 2002 By: Hive News

Sonicblue and The Coca-Cola Co. today unveiled their first co-branded product, the Coke Brand SP50C CD/MP3 player for standard music CDs and CDs containing MP3 files. The unit is priced at $89.95 and is expected to be on retail shelves soon.

"We're bringing to market a very unique product that combines Sonicblue's award-winning CD/MP3 technology with the power of the Coca-Cola trademark at an attractive price," said David Huffman, VP of Audio Products, Sonicblue. "A great first product, we expect the Coke Brand SP50C to be highly popular and very visible this summer."

The Coca-Cola Co.'s first branded digital audio product, the new player also lets Sonicblue explore new distribution channels for its technology and is expected to serve as a key promotional item in forthcoming Coca-Cola campaigns.

"The Coke Brand SP50C is a highly attractive product tie-in for the Coca-Cola brand with significant promotional potential," said Susan Feeley, director, licensing for Coca-Cola North America. "This is an exciting and fun way to connect with consumers and we intend to showcase the product in several of our summer promotional campaigns."

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