Sonic Solutions Partners With DTS10 Jun, 2010 By: Erik Gruenwedel
Sonic Solutions June 10 said it was partnering with DTS Inc. to include the Calabasas, Calif.-based company’s noted multichannel audio format to Sonic’s RoxioNow movie download software.
The collaboration will enable Sonic’s retail partners, including Best Buy and Blockbuster, to enhance the viewing of video-on-demand (VOD) movies, next-day television shows, and independent films with 5.1-channel surround sound.
RoxioNow will add DTS-formatted audio for content encoding and will make DTS-enabled content available via its cloud-based digital locker system for connected devices, including Blu-ray Disc players.
“Sonic’s partnership with DTS falls in line with our goal of delivering solutions in home entertainment and helps provide high-quality experiences across a broad range of connected devices at a critical junction in the evolution of digital delivery,” said Ryan Pirozzi, director of movies for Best Buy, in a statement.
Minneapolis-based Best Buy, which last year acquired the CinemNow brand name from Sonic, will soon launch a retail digital entertainment service under the same name. Sonic earlier this week said it formed an alliance with RealD Inc. aimed at developing consumer products for the nascent 3D home entertainment market.