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Sonic Licenses On-Demand DVD Burning to RealNetworks

17 Sep, 2007 By: Erik Gruenwedel

Sonic Solutions Sept. 17 said it has licensed its media formatting and DVD/CD burning technology to RealNetworks to allow users the ability to burn DVDs of non-copy-protected content.

Seattle-based RealNetworks will include the technology in a revamped media player and offer it to users for a one-time fee of $29.99. The burning software also features Flash video, 10-band equalizer and enhanced media transcoding.

Citing data from the Consumer Electronics Association, Novato, Calif.-based Sonic said 39% of U.S. households access Internet video streams with 47% interested in transporting content beyond the PC to the television. Interest in burning Hollywood movies to DVD is double (33%) compared to streaming on a PC, according to the CEA.

“Providing consumers with the control and flexibility to view, save and experience online video whenever and wherever they choose is a key focus for how Real is approaching Internet video,” said Jeff Chasen, VP of player and horizontal products at RealNetworks.

Separately, Sonic last week bowed an updated version of its HD DVD authoring software that allows studios to update movie DVDs with proprietary data transmitted through the Internet.

The idea is to enable studios to refresh and add value to their movies after they have been released onto the market through sellthrough.

Warner Home Video was the first studio to usher in so-called networked fare with the July HD DVD releases of Blood Diamond and 300.

“We are providing the authoring community the most complete solution for the creation of Hollywood's most intricate and detailed interactive HD DVD titles,” said Matt Palmer, director of product management at Sonic.

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