Sonic Ends Expansion of HD DVD Pro Authoring Tools30 Jan, 2008 By: Erik Gruenwedel
Sonic Solutions Jan. 30 said it will discontinue developing HD DVD authoring tools and focus exclusively on Blu-ray as part of its professional products group.
Owners of Sonic's Scenarist HD DVD authoring software will be eligible for a discount on comparable Blu-ray software. The Novato, Calif.-based software manufacturer said it will continue offering technical support to HD DVD customers.
Rolf Hartley, SVP and GM of Sonic's professional group, said the decision was not an endorsement of Blu-ray but rather a response to market demand.
“We don't comment on the dynamics of the format war, and we're not trying to leverage that in either case,” Hartely told Consumer Electronics Daily.
The move does not affect Sonics' Roxio (consumer software) and ATG (licensing technologies) divisions that will continue to offer both formats, according to spokesperson Chris Taylor.
Citing increased Blu-ray demand at the consumer level, Sonic said it will allocate greater R&D resources to the format, specifically evolution of interactive component BD Live.
“Going forward, the group will direct its format expertise on helping our professional customers fulfill the promise of Blu-ray Disc, including BD-Live, and aligning with a broader company strategy to enable the secure and efficient digital-distribution of video entertainment,” CEO Dave Habiger said in a statement.
Hartley said development of BD Live and BD-Java could expand the digital delivery channel.
“We're building our solutions in support of video delivery beyond professional packaged media and assisting in the enhancement of emerging distribution platforms,” Hartley said.