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Sonic Bundles Software

13 Jul, 2005 By: Erik Gruenwedel



Sonic Solutions will begin bundling proprietary DVD, CD playback and editing software on Hewlett-Packard (HP) desktop PCs, according to the company.

The deal calls for Novato, Calif.-based Sonic, which began incorporating its RecordNow CD mastering software on HP PCs in 2000, to include the CinePlayer DVD playback software and MyDVD creation and editing software on HP personal and business notebooks, workstations, and PCs under the Roxio brand.

Sonic acquired the consumer software division of Roxio last December, according to Robert Doris, CEO of Sonic.

“We haven't had much in the way of retail presence,” Doris said. “It is the first time that one of our major OEMs is shipping exclusively branded Roxio software. [And with the Roxio name], we didn't have to do any rebranding at retail.”

The move comes on the heels of the U.S. Supreme Court decision declaring file-sharing services potentially liable for copyright infringement. However, Doris isn't concerned about the prospect of copyright infringement litigation being applied to his products.“It doesn't make any big difference for us,” Doris said. “The court pretty clearly said there is nothing wrong with selling software tools to let people make CDs or DVDs. All of our software cautions people only to use it within fair-use guidelines.

“The Sony Betamax decision is still intact. Just because there is an infringing use possible doesn't mean you are subject to legal action. We are just humble tool developers.”

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