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Sondheim Departs GoodTimes

8 Dec, 2004 By: Jessica Wolf

Bill Sondheim is departing his position as president of GoodTimes Entertainment for a post at leading packaging company AGI Media.

Starting Jan. 3, Sondheim, who has served as president of GoodTimes for four years, leaves the independent supplier to become EVP and general manager of AGI Media. He will oversee all the domestic concerns for the company, which earns $400 million in annual revenue. He will report to Gary Mankoff, COO of AGI Media Worldwide.

Sondheim said he's excited about the new opportunity. He will be working with AGI to on packaging products for DVD, games and music. He will also work on projects as diverse as developing high-concept packaging for next-generation DVD technology to creating functional, cost-effective packages that suppliers can use for budget DVD product, he said.

“We'll be building a strategy on how we can better serve the studios and the labels and the game companies with innovations in packaging,” he said.

He wasn't looking to leave GoodTimes specifically, Sondheim said, but when approached with the opportunity, which not only allowed for him to move to a company with potential for executive growth, but stay located with his family on the East Coast, the timing seemed right.

Previous to his position at GoodTimes, Sondheim served as president of Polygram Video for 10 years before that company folded into Universal.

“I've done this for 20 years, and I've loved every second of it,” he said. “And I wanted to stay connected to [video], but to be honest, I don't feel like I've been a core part of the business in the last few years. The major studios are dominating the market and they're all based in LA.”

It's an amicable break with GoodTimes, if not a bittersweet one, Sondheim said. He's working with GoodTimes executives to find his replacement and make the transition a smooth one.

“They've been very classy,” Sondheim said.

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