Something Smells About 'Simpsons' DVD5 Sep, 2007 By: John Latchem
ScentAndrea, a Santa Barbara, Calif.-based marketing company, told The Los Angeles Times it is working on a DVD of The Simpsons Movie that will let viewers smell donuts as they watch certain scenes.
The company already has created TV screens that produce scents to match specific images in advertising. Simpsons viewers hoping for the scented experience have to buy a special device to achieve the desired effect. ScentAndrea will test market the smell-o-rama Simpsons DVD in New Zealand in November.