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Snow White Uses Neutrogena

21 Mar, 2002 By: Brendan Howard

Artisan Home Entertainment's Hallmark movie Snow White, starring Kristin Kreuk from TV's "Smallville," will capitalize on the actress' position as spokesmodel for Neutrogena.

VHS and DVD copies of Artisan's Snow White will include $1-off Neutrogena coupons, and Neutrogena will advertise the movie in its June ad in Seventeen magazine. Artisan will also include Kreuk's Neutrogena Acne Wash commercial on Snow White videos.

Snow White, which aired on ABC, streets May 21 (prebook April 23) at $14.98 on VHS and $19.98 on DVD. The DVD will feature behind-the-scenes footage and interviews with the cast and crew."We were opportunistic about the fact that Kristin happened to be their spokesperson," said Hosea Belcher, Artisan Home Entertainment's SVP of marketing. "It makes perfect sense."

Kreuk has made a name for herself as Lana Lang, a teenage Superman's unrequited love interest in the WB drama "Smallville."

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