'Snakes' Slithers to the Top11 Jan, 2007 By: Thomas K. Arnold
Two thrillers with mediocre box office results battled it out on the national DVD sales and rental charts for the week ended Jan. 7 and, in the end, New Line Home Entertainment's Snakes on a Plane beat Sony Pictures' The Covenant on both fronts.
Snakes, which grossed just $34 million in theaters despite a much-ballyhooed Internet marketing campaign, debuted at No. 1 on Nielsen VideoScan's First Alert sales chart, nudging last week's chart topper, Paramount's Jackass Number Two, to second place. The Covenant, which earned $23.3 million, bowed at No. 3.
The only other new release to make the First Alert top 20 was HBO's complete first-season set of “Martin,” which debuted at No. 14.
On Home Media Magazine's rental chart, Snakes bowed at No. 5 with estimated first-week rental revenue of $4.9 million, one spot ahead of The Covenant, which debuted at No. 6 with rental earnings of just $50,000 less. 20th Century Fox's Little Miss Sunshine bounced back to the No. 1 spot after three weeks in stores, bumping fellow Fox release The Devil Wears Prada to No. 2.
It was a slow start for home video compared with last year, when the first week of the new year brought to DVD the monster hit Wedding Crashers, also from New Line. The film, with a theatrical pedigree of $209.2 million, wound up selling 8.4 million DVDs to become the year's No. 5 seller.