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Small Fry Taking Baby Steps On DVD

7 Dec, 2001 By: Jessica Wolf

Small Fry Productions was just waiting for the right moment to get it's educational "Brainy Baby" series into DVD, says company president Dennis Fedoruk.

Thanks to the ever-growing DVD hardware penetration and internal customer research that told Small Fry its target audience--babies, toddlers and preschoolers--is ready for DVD, that time is now Fedoruk says.

"The way the whole market is going it became very clear to us that the time is right. We didn't want to be too early and we didn't want to be too late," he says. "Steadily increasing consumer response is telling us that our customers would prefer a DVD format and they're telling us that their children are getting into the DVD-ROM and computer elements much earlier."

Streeting Dec. 11 are eight new titles, the first round of Brainy Baby DVD product, all priced at $19.95 (15.95 VHS.) and boasting special features like, DVD-ROM content, interactive games and puzzles, a printable storybook/coloring book, sing-a-long features and a "Parent Guide" that works as an instruction manual telling parents how to get the most out of the educational programs. Fedoruk says his customers are very interested in pre-preschool education.

Other changes in the line include a15-minute longer run time at 45 minutes, new floor displays available and increasing market presence thanks to new licensing in the works partnerships with specialty and mass retailers and advertising campaigns with magazines like Parenting, Fedoruk adds. Small Fry will also be releasing catalog titles on DVD in 2002 and will step up new productions with 20 new titles slated for next year.

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