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Sky Dancers Fly Onto Video Shelves

10 Mar, 2005 By: Meryl Schoenbaum

Move over, Spidey and Superman. Female superheroes can kick butt with the best of the guys.

Crash Media Group, under its Crash Kidz label, releases the Sky Dancers DVD March 22 ($14.97). While this marks the DVD debut of Sky Dancers, the brand has been flying high since Galoob Toys introduced Sky Dancers dolls — which really fly when ejected from their stands — in 1995. In the spring of 1997, the doll's sales soared past Barbie for four months, according to James Veronico, VP of sales and marketing at Crash Media.

The franchise soon grew beyond dolls to include a nationally syndicated animated TV series and more than 100 licensed products, such as clothing and cosmetics. There was even a 70-foot Sky Dancers balloon in the Macy's Thanksgiving Day parade.

To coincide with the Sky Dancers DVD release, Play Along Toys has placed the dolls with all major retailers, including Wal-Mart, Target, Kmart and Toys ‘R' Us.

To further spread news of the release, the product is being advertised on major children's networks, including Nickelodeon, Nick Jr. and Cartoon Network.

“We want to make the property easy for kids to know and easy for parents to find,” Veronico said.

Upcoming projects that will make use of Play Along's “flying” technology include Dragonflies (which target boys) and Vampires (transforming cars that fly).

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