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Sidar New Acorn President

11 Sep, 2007 By: Chris Tribbey



Acorn Media Group, which specializes in British television and specialty programming for domestic DVD, has a new president. Thomas Sidar replaces Miguel Penella, who was promoted to CEO.

Sidar spent nearly 30 years with L.L. Bean in product strategy, development, brand positioning and catalog publishing, and was chief merchandising officer for the company from 2001 to 2004.

Before joining Acorn, Sidar was responsible for merchandising and marketing for National Wildlife Direct. He is a graduate of Harvard's School of Business and Colby College.

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