Shrek Racks Up 5.5 Million in North American DVD Sales4 Dec, 2001 By: Hive News
In a little more than four weeks, Shrek has sold 5.5 million copies on DVD, pushing it to the front of the battle for superlatives. DreamWorks executives are touting it as the bestselling DVD of all time, surpassing previous recordholder Gladiator, which has sold more than 5 million units since its release more than a year ago.
A total of 7.3 million Shrek DVDs have gone to retail and DreamWorks is manufacturing new copies to make sure shelves are stocked through the holidays.
"This unprecedented rate of sale confirms that the Shrek DVD is sought after by not only the DVD collector, but also by the wide range of Shrek movie fans, including families with kids, teenagers, adults and everyone in between," says Kelley Avery, worldwide head of DreamWorks Home Entertainment.