Showtime Gives Fans of 'The L Word' More on the Second-Season Set13 Sep, 2005 By: Jessica Wolf
The Cast of 'The L Word'
Add another helping to this fall's hearty TV DVD menu. Showtime Entertainment is releasing The L Word: The Complete Second Season Sept. 27. The four-disc set ($69.99) follows the first season of the Showtime original series, which has sold more than 200,000 copies, according to Showtime.
The second-season set is packed with extras, including never-before-seen footage, shorts, music videos, trivia games, stories from fans and cast commentary.
The supplier hopes to build on the success of its first “L Word” DVD release, said Tony Lynn, SVP of domestic distribution for Showtime.
“[We are] giving fans of the show more of what they are asking for in special features and cast appearances,” Lynn said.
Showtime is supporting the second DVD set release with a 30-market national radio campaign, cast appearances at retail outlets, advertising in the lesbian and gay print media, and Internet promotions.
“L Word” fans who preorder the DVD set via the show's official site get a free tank top. DVD buyers also get a free download of the show's remixed theme song via Sony Connect and can enter sweepstakes for an Olivia Cruise or fashion packages from Starbrand.
Showtime is also offering a $25 mail-in rebate on ongoing or new Showtime subscriptions. Consumers who put the DVD into their computers can print a coupon, thanks to Sony N Technology, and send it with a cable bill to Showtime. Showtime then will send a check for $25.