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'Shooter' Hits Target Again

12 Jul, 2007 By: Thomas K. Arnold


Shooter remained No. 1 on sales and rentals for the second week in a row.


With no new high-profile releases arriving in stores the day before the Fourth of July, Paramount Home Entertainment's Shooter retained its hold on the top of both the national video sales and rental charts in the week ended July 8.

The actioner raked in an additional $6.5 million in rental stores its second week out, just 17% less than what it made its initial week in stores. After two weeks Shooter has generated more than 30% of its $47 million box office gross from rentals alone.

Buena Vista Home Entertainment's Bridge to Terabithia held down the No. 2 position on the Nielsen VideoScan First Alert sales chart three weeks after it debuted at No. 1. On Home Media Magazine's rental chart, Black Snake Moan, a Paramount sophomore like Shooter, remained at No. 2. Black Snake Moan has made more money in rental stores in just two weeks than during its entire theatrical run ($11 million versus $9.4 million).

Not a single new release can be found among either the top 20 DVD sellers or top 20 DVD renters for the week. But the July 3 release of an HD DVD version of Warner Home Video's Blood Diamond pushed the critically hailed adventure film up to the No. 4 spot on First Alert.

Not surprisingly, the high-definition disc of Blood Diamond debuted at No. 1 on the HD DVD sales chart. Sony Pictures Home Entertainment's Ghost Rider remained the top Blu-ray Disc seller.

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