'She's the Man' on Top27 Jul, 2006 By: Thomas K. Arnold
For the third week this month, Paramount Home Entertainment topped both the national video sales and rental charts, this time with the teen comedy She's the Man, starring Amanda Bynes.
The film, which grossed $33.7 million in theaters, is the first DreamWorks title Paramount distributed on home video.
On VideoScan's First Alert DVD sales chart for the week ended July 23, She's the Man handily beat Warner's ATL, a $21.1 million theatrical earner. Buena Vista's Pirates of the Caribbean: The Curse of the Black Pearl slipped one notch to No. 3, still riding high on the theatrical momentum of its sequel, the year's No. 1 movie.
On Home Media Retailing's video rental chart for the week, She's the Man pushed another Paramount title, Failure to Launch, to the No. 2 spot.
Earlier this month, Failure gave Paramount its first double-whammy win with a first-place debut on the sales and rental charts. The comedy remained on top of both charts the following week, then slipped to No. 3 on the sales chart while retaining its grip as the nation's No. 1 video rental.
Its first week in stores, She's the Man generated $6.9 million in rental revenue, more than 20% of its theatrical take. Failure generated an additional $5.7 million, bringing its total rental earnings, after four weeks in stores, to $34.2 million — nearly 40% of its box office gross.