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'She-Ra' Follows 'He-Man' To DVD

28 Mar, 2006 By: Brendan Howard

She-Ra may have been the lesser-known twin sister of He-Man, but she held her own, screenwriter Larry DiTillio said on location while recording new interviews for the upcoming “She-Ra: Princess of Power” DVD releases from BCI.

“She was just as competent, just as strong as her brother, He-Man,” said DiTillio, who wrote the bulk of the “She-Ra” episodes. Creators added other facets to their heroine, such as healing and empathy powers, and the ability to communicate with animals.

“In a sense, she was more powerful than her brother,” DiTillio said.

BCI promises that the “She-Ra” DVD releases also will hold their own with the award-winning “He-Man” DVD releases in terms of colorful, eye-catching packaging and such extras as new documentaries and interviews, art cards, character profiles, show trivia, storyboards and more.

“Anyone and everyone who was interested in participating has been involved in the extras,” said Jeff Hayne, director of acquisitions.

Like He-Man's best-of title debut at last year's San Diego Comic-Con, She-Ra will debut on DVD July 18 at Comic-Con. The “She-Ra” best-of DVD will include five fan-picked episodes (voting is at he-man.org) and The Secret of the Sword, a film released in theaters in 1985 that condensed the first five episodes of “She-Ra” and showed She-Ra's origins. After that, three releases over 12 months will include all 93 episodes of the show.

Greg Glass, SVP of BCI, thinks the best-of disc will capture two demographics.

“The 30-year-old saw ‘She-Ra' on TV as a 7-year-old,” Glass said. “But the 50-year-old male saw [The Secret of the Sword] in theaters.”

While the She-Ra toys were never as popular as He-Man, and some He-Man fans may buy only the best-of DVD, Glass thinks She-Ra could have one up on He-Man thanks to women.

“When you count positive role model superheroines [in the 1980s,] you get Wonder Woman, Jem and She-Ra,” Glass said. “We have to address a female fan base that isn't the Comic-Con sci-fi Internet geek.”

“We think there's a portion of the female audience that will share this with their daughters,” Hayne added.

BCI also is hoping to secure female artists to draw the art cards included in the sets and will reveal at Comic-Con whether the spines of the “She-Ra” sets will fill in a panoramic picture that shows up when the sets are lined up next to each other.

“We want to make sure when we put it on the shelf, any 30-year-old woman will make the connection and remember She-Ra,” Glass said. “They'll walk from 20 feet away and pick it up.”

Additional reporting by Jessica Wolf.

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