'Semi-Pro' Disc Should Score6 Jun, 2008 By: Kelly Burner
Three mediocre box-office performers were released June 3 on DVD and Blu-ray Disc. The spoof Meet the Spartans raked in the highest box office ($38.2 million) of the three pictures, followed closely by horror flick The Eye ($31.4 million) and the Will Ferrell sports-comedy Semi-Pro ($33.5 million).
In the wake of negative critical reviews, Meet the Spartans is hampered. On the other hand, the built-in audience for The Eye, starring Jessica Alba, is much wider. Fans of Japanese-horror remakes, horror fans and teenage boys alike are all likely to rent or buy the DVD.
But the real deal for the week ending June 8 is sure to be Semi-Pro. Will Ferrell returns to the sports-comedy genre with this picture, following the hugely successful Blades of Glory and Talladega Nights, each of which earned more than $150 million at the box office and on DVD combined. Talladega Nights earned $75.2 million in DVD sales and $49.2 million at the rental counter, according to Home Media Magazine estimates, while Blades of Glory earned $26.7 million in DVD sales and $39.6 million at rental. Looking at that kind of consumer pull, the low box office performance of Semi-Pro is not a handicap at all. Ferrell fans may be waiting to see it on DVD.
Projected Top 3 Sellers for Week Ending 6/8
1. National Treasure: Book of Secrets – Disney
2. Semi-Pro – New Line
3. Rambo – Lionsgate
Projected Top 3 Renters for Week Ending 6/8
1. Semi-Pro – New Line
2. Rambo – Lionsgate
3. National Treasure: Book of Secrets – Disney
Source: Home Media Research