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Sears Entices Holiday Shoppers With DVD Player Discounts

15 Dec, 2004 By: Jessica Wolf


Sears is tapping into any late DVD adopters or folks who may be in the market for an additional DVD player this holiday season, touting several DVD players priced at $29.99 after a $10 mail-in rebate.

Sears rates DVD players as part of the chain's No.1 home entertainment gift-buying category and is also offering deals on wide-screen projection TV sets for the last weekend before Christmas.

The chain is also offering last-minute shoppers a few deals this weekend. On Saturday, the first 100 customers in any full-line Sears store in the country will receive a $10 gift card, and Sears will offer 10 percent savings on virtually everything in the stores from 7 a.m. to 10 a.m. that day.

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