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Sciolla Hired to Promote TNR Expansion

16 Oct, 2006 By: Jessica Wolf

DVD kiosk company TNR Entertainment Corp. (The New Release) has big plans for the compact DVD rental market.

The company announced recently it plans to quadruple its number of kiosk outlets by the end of 2007.

Part of that will come from leading grocery chain The Kroger Company, which has committed to installing TNR kiosks at an additional 1,300 locations by the end of the first quarter of 2007.

TNR also recently completed a capital infusion of $45 million to support this major expansion into nationwide markets, which will more than double TNR's installed base and establish the company in 25 new geographic markets.

TNR currently has more than 600 locations in such grocery chains as A&P, Food Lion, H-E-B, Kroger/King Sooper, Publix, Roundy's/Pick ‘N Save, Safeway/Randall's and Spartan/Family Fare. The $1 per day rental kiosks house up to 1,000 units each, representing more than 200 titles, including top new releases

To help promote the aggressive expansion TNR has hired veteran marketing executive Tony Sciolla as chief marketing officer.

Sciolla has more than 25 years of marketing experience in various executive capacities on behalf of Quaker Oats Company, BBDO & DDB Needham Worldwide Advertising, Miller Brewing Company, the National Football League, Upper Deck Trading Cards, and Buy.com. Most recently, he was SVP and GM for Equity Management, Inc., the leading corporate trademark and licensing agency in the world.

At TNR, he will be responsible for overseeing all the company's marketing and branding initiatives.

“Joining TNR is a great opportunity to bring my skills to a company that has not only established itself as a leader in four short years, but has huge potential for explosive growth in the months and years ahead,” Sciolla said.

According to the company, one million customers have rented more than five million DVDs via TNR kiosks since the company launched in 2002.

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