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Santa Heads South in Meal Deal

17 Nov, 2003 By: Holly J. Wagner

Santa Claus is running for the border.

Del Taco has partnered with Classic Media to sell three animated childhood favorites -- Rudolph the Red-Nosed Reindeer, Frosty the Snowman and Santa Claus is Comin' to Town -- digitally remastered on DVD for $15.99 each during the holidays.

As part of the program, Santa Claus is Comin' to Town plush toys will be included in each Del Taco Kid Loco kids' meal beginning Dec. 5. Plush characters include Winter Warlock, Burgermeister, Santa Claus and Topper the Penguin.

“Millions of adults remember these specials from their youth as a significant part of their holiday traditions. We are very excited to evoke those fond memories and spread the holiday spirit through our partnership with Classic Media,” said Joe Senger, director of marketing at 415-store Del Taco, which is making its first foray into selling merchandise. “By making these classic TV specials available on DVD through our restaurants, we hope to bring these family favorites to a whole new generation.”

The specials feature the voice talent of Burl Ives, Fred Astaire, Mickey Rooney and Jimmy Durante. The discs are available for a limited time while supplies last.

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