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Samsung Reverses Stance, Drops Dual-Format Player

12 Mar, 2008 By: Erik Gruenwedel

Samsung Electronics Co. Ltd. last week said it would not bow a second-generation (BD-UP5500) dual format player — 60 days after company executives at the Consumer Electronics Show in Las Vegas vowed to maintain HD DVD production.

The Japanese CE manufacturer said that due to recent announcements it would shelve the successor to the BD-UP5000, which it long maintained offered the best solution to the format war.

Spokesperson Dan Lantowski told Dealerscope the manufacturer “always believed” Blu-ray was the ideal format due to greater studio support and long-term capabilities.

Officially, Samsung had declared itself format agnostic.

At CES, Kevin Morrow, marketing director of Samsung's HD players, sang a slightly different tune. He said consumers who bought HD DVD movies should still be given the option to purchase HD DVD compatible players.

“There is still that [HD DVD] market segment that is not going to go away immediately, and I don't know if it ever will,” Morrow said.

Morrow said the PC market with installed HD DVD drives remained far greater than the market for HD players and as such the HD DVD format could not be ignored.

Samsung, which markets the BD-P1400 and BD-P2400 Blu-ray players, is slated to release its second-generation Blu-ray player BD-P1500 with BD-Live this summer.

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