Samsung, Barnes & Noble to Offer Co-Branded Tablet6 Jun, 2014 By: Chris Tribbey
Retailer Barnes & Noble and Samsung Electronics will begin offering a co-branded tablet this summer, the companies announced.
The 7-inch Samsung Galaxy Tab 4 Nook tablet will debut in August and will combine the Samsung Galaxy Tab 4 hardware with customized Barnes & Noble Nook software, centered around the retailer’s digital collection of more than three million books, leading magazines and newspapers.
“We are very excited and proud to partner with Samsung … to create customized co-branded devices featuring our valuable Nook reading experience and digital content catalog for Barnes & Noble customers nationwide,” said Barnes & Noble CEO Michael Huseby. “Standing behind these great new devices will be the power of our 40,000 Barnes & Noble booksellers combined with our deep bookselling and retail expertise to provide sales support and personalized in-store customer service.”
Tim Baxter, president of Samsung Electronics America, added: “Samsung has had a strong relationship with Barnes & Noble, offering the company’s award-winning reading experience to users of Galaxy Tab products. Samsung is dedicated to providing consumers with choices that best fit their lifestyle. So, we are excited to be taking this next step with Barnes & Noble to offer Galaxy Tab 4 devices that are tailored to the needs of their customers and enhance the Nook reading experience.”