Sam Goody to Offer Exclusive DVD30 Aug, 2004 By: Holly J. Wagner
MasterCard and Sam Goody stores will offer music fans a free DVD with exclusive content from some of the hottest acts from Island Records when they buy selected music titles.
Starting Sept. 7, Sam Goody customers will receive the exclusive DVD when they buy featured music titles or use their MasterCards to make purchases in stores or on SamGoody.com.
The DVD contains two Hoobastank videos, including an exclusive, unreleased version that won't air on TV, plus behind-the-scenes footage of the making of the videos and additional audio and video tracks from Saliva, The Killers, Letter Kills, Fall Out Boy and Auto Pilot Off.
“Music fans are continually in search of exclusive content from their favorite artists,” said Scott Burtness, VP of music merchandising for parent company Musicland. “This promotion is part of Sam Goody's strategy to be a leader in the entertainment marketplace by offering customers content they can't find anywhere else.”
Among the other features on the disc is content created from MasterCard's 2004 Internship program and the “Same Direction” music video shoot with Hoobastank.