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'Rolling Stone' Going Optical

19 Apr, 2007 By: Erik Gruenwedel

Following leads by The New Yorker and Playboy, Rolling Stone magazine is set to release 40 years (1,000 issues and more than 125,000 editorial pages) of its venerable publication on DVD. Consumers will be able to search for digitally indexed articles, photographs and reviews.

Founded in 1967 by Jann Wenner for a baby boomer generation nurtured on politics, music and pop culture, Rolling Stone helped launch the careers of Hunter S. Thompson, Lester Bangs, Cameron Crowe and photographer Annie Leibovitz, among others.

Rolling Stone Cover-to-Cover: The First 40 Years will be released in October for $119 from Perseus Books Group. The set will come with a 216-page companion book with a timeline and cover outtakes.

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