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Rhino's Schorr Joins SOFA

18 Dec, 2002 By: Hive News

Long-time Rhino Home Video GM Arny Schorr is leaving the company to join SOFA Entertainment as the president of its new home video unit beginning January.Andrew Solt, founder and CEO of SOFA, said SOFA Home Video will focus on releasing TV and music home video product. The company's assets include ownership of the library for "The Ed Sullivan Show," which includes more than 1,000 hours of programming from 1948 through 1971. SOFA Entertainment also has a 50 percent stake in Historic Films, a music and historical newsreel archive with more than 30,000 hours of footage, according to the company.

“Aside from some of the music performances, none of the 'Ed Sullivan' material has ever been used for home video,” said Schorr, who, while at Rhino, had licensed some of SOFA's material in the past. “Anybody who was anyone during that era was on that show, so you have lots of comedic material, appearances from all the major political and sports figures, there's just a wealth of stuff.” Schorr said SOFA has a lot of other content to work with, including the TV footage from “Don Kirschner's Rock Concert,” which ran on ABC during the 1970s. He plans on pursuing video projects from these archives as well as doing some acquisition.

“It's a pretty amazing opportunity, and it would have to be an amazing opportunity to get me away from Rhino,” said Schorr. “I am very excited and can't wait to get started on Jan. 2.”

Schorr is a home video and music industry veteran, having spent the past 16 years at Rhino building a reputation for Rhino as the quintessential purveyor of television pop culture on video as well as a highly regarded library of music video from artists such as Elton John, Jimi Hendrix, Neil Young and many others. Prior to joining Rhino, Schorr also worked at Magnetic Video and MGM/CBS Home Video. He spent a decade in the music business.

Andrew Solt established SOFA Entertainment in 1990. He has produced both theatrical and TV programming, including the films Imagine: John Lennon and This is Elvis, both for Warner Bros. Most recently he produced the NBC 75th Anniversary Special.

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