Rhino Ready To Charge Ahead6 Jan, 2006 By: Jessica Wolf
Rhino Entertainment ended 2005 on a music DVD high note, and the company plans to keep things humming.
Several Rhino music DVDs were among 2005's top 50 sellers from Nielsen SoundScan, including The Eagles: Farewell Tour Live From Melbourne, Cream: Live at the Royal Albert Hall, Eric Clapton's Crossroads Guitar Festival, Led Zeppelin DVD, George Harrison's Concert for Bangladesh, Live 8 and Live Aid.
Two Rhino releases are in the running for a February Grammy for best long-form music video — Brian Wilson's Smile and The Ramones: The End of the Century.
Rhino is kicking off 2006 with these releases:
DVD consumers seem to be hungry for music content, especially as they sink more dollars into high-definition TVs, home theater systems and surround sound, said Sig Sigworth, VP for the company's video segment since December when Paul DeGooyer left. He was previously VP of international marketing for Rhino.
Last summer, the company officially switched its name back to Rhino Entertainment from Warner Strategic Marketing.
“Rhino has that brand allegiance,” Sigworth said. “Everyone knows it means great music, great annotation, great packages. We are going to keep that great quality alive.”