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'Revenge' of the Hype

27 Oct, 2005 By: Jessica Wolf

It's the end of an era.

The final installment of George Lucas' “Star Wars” double trilogy hits DVD shelves Nov. 1 from 20th Century Fox Home Entertainment with Episode III — Revenge of the Sith.

Get ready for the promotional juggernaut.

Sellthrough behemoths Wal-Mart and Best Buy have piled on the special offers for “Star Wars” shoppers. Wal-Mart snagged an exclusive bonus disc of features for its Revenge of the Sith shoppers (HMR, Oct. 2). All Best Buy locations across the country will open early, at 8 a.m. Nov. 1, in honor of the Sith DVD. Best Buy's Reward Zone members will get a free Darth Vader-themed lithograph with the purchase of Revenge of the Sith on DVD or the new Star Wars: Battlefront II video game.

But that's just the beginning.

  • NBC's “The Apprentice” contestants worked on marketing schemes for the Revenge DVD. The episode including that competition, as judged by LucasFilm execs, airs Thursday, Nov. 10.

  • Sites like DVDeastereggs.com have already discovered a hidden feature on the new DVD. Viewers can select “Options Menu” on disc one, then use the remote keypad to select “11”+”3”+”8” and see a short video of Yoda getting jiggy to a hip-hop song with some Stormtroopers bopping along in the background.

  • Edios Inc. last week shipped the multimillion unit seller LEGO: Star Wars — The Video Game for GameCube for the first time. The title was already available for PS2, Xbox and PC.

  • Also, Boston's Museum of Science is opening a $5 million “Star Wars”-themed exhibit created by Lucas and LucasFilm Ltd. The setup is designed to turn the franchise into a learning tool. Exhibits include props from the movie, such as a replica of the cockpit of the Millennium Falcon that doubles as a planetarium, and a selection of androids and electronic body parts that will be part of discussions on robotics and advancements in medical prosthetics. The actual Landspeeder Luke Skywalker flew is at the museum too, used as a teaching tool in magnetic levitation.

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