Retailers Will Get Scholastic to Reissue Popular Children's Titles Under New Distribution Deal3 Jul, 2002 By: Joan Villa
Scholastic Entertainment will relaunch its extensive children's video library for the consumer market through a distribution deal with New Video.
The first four titles under the agreement will be released in September at $9.95 for VHS and $14.95 DVD. They are: Where the Wild Things Are and Other Maurice Sendak Stories, Chicka Chicka Boom Boom and Lots More Learning Fun, Chrysanthemum and More Kevin Henkes Stories and The Night Before Christmas and More Christmas Stories.
Narrators of the stories include Meryl Streep, John Lithgow, Sarah Jessica Parker and Chevy Chase.
Some of the titles had been issued for the school and library market under the Children's Circle brand, but 10 to 12 new stories are added each year and many have never been available on video, explained Linda Kahn, Scholastic's SVP for programming and distribution.
“This is a total relaunch, with many new titles as well,” Kahn said. “It's taking this whole library and presenting it to consumers as the Scholastic Video Collection.”
New Video was chosen for “its proven track record” in building brands with video product from A&E Channel and The History Channel, she said.
“They have a strong focus on distribution and great relationships with retail,” Kahn added.
DVDs will contain bonus stories and other educational material and will be promoted in a variety of retail outlets, including book shops, toy stores, mass merchants and online vendors.
Another four titles will follow the initial launch in the first half of 2003, she said.
“This is a time when parents are really concerned about their children's education, and I believe families are embracing a love of reading,” she added. “What better way to get young children in love with books than to see animated short programs that are really true to the classic stories.”
New Video COO Susan Margolin called the distribution deal a “superb fit” for her company.
“We've always wanted to complement our stable of blue chip brands with a line of children's products that would reflect our commitment to quality,” she said. “For us, it's been worth the wait.”