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Retailers Welcome <I>Monsters</I>

19 Sep, 2002 By: Jessica Wolf


Monsters were everywhere at retail last week with the debut of Buena Vista's Monsters, Inc.

At a Southern California Target, where merchandising outside the video section is usually kept to a minimum, two endcaps touted both formats of the animated title. One endcap held a 13-inch TV/VCR playing the VHS version. Stocked alongside the DVDs and cassettes on the shelves were Monsters plush characters, a Monsters, Inc. memory game and bags of Nabisco Mini Oreos. Each Monsters DVD at Target came with an on-pack coupon for a free 8-ounce bag of Mini Oreos. The offer expires Sept. 28. An endcap display in the video section was heavily stocked with DVD copies of the title, as well as Toy Story, Toy Story 2 and A Bug's Life, all specially priced at $14.99.

At a nearby Wal-Mart, two massive displays flanked the entry to the video section. Shelftalkers on the merchandisers offered shoppers $2 off with the purchase of the Monsters, Inc. DVD along with a read-along CD; $3 off with the purchase of a Monsters, Inc. video game; or $2 off with the additional purchase of either Toy Story film, A Bug's Life or Buzz Lightyear of Star Command.

A Best Buy merchandiser at another Southern California location offered the same deal. All Monsters, Inc. DVDs at Best Buy also were stickered touting an enclosed coupon book worth up to $450 in savings on Best Buy home theater equipment.

At Fry's Electronics, a clerk helping a DVD shopper said: “Did you know Monsters, Inc. came out today?”

“Oh I know,” the shopper replied. “I have a 5-year-old.”

“Yeah,” the clerk said laughing. “It's kind of a must-have for kids.”

“You're telling me,” the shopper agreed.

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