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Retailers Hailed for Controlling Violent Game Sales to Minors

13 Dec, 2006 By: Erik Gruenwedel

Big box retailers such as Target, Best Buy, Circuit City and Sears Roebuck & Co., received high marks from a Christian consumer group for controlling sales of violent video games to minors.

The Interfaith Center on Corporate Responsibility (ICCR), a coalition of 275 faith-based institutional investors, issued a report commending retailers for restricting access by minors to M-rated games, displaying signage about the Entertainment Software Rating Board (ESRB) ratings, conducting extensive employee training programs and implementing age verification systems.

The group said retailers could improve reporting the results to investors on the execution of and results of their policies.

“This information allows socially responsible investors…to evaluate the reputational risks facing individual retailers and enables us to track company progress over times,” said Julie Tanner, corporate advocacy coordinator with Christian Brothers Investment Services.

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