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Retailer Movies Unlimited Celebrates 30 Years

14 Feb, 2008 By: John Latchem

Tenured movie retailer Movies Unlimited marks its 30th anniversary with publication of the 2008 Movies Unlimited DVD Catalog.

“Over the years, I've seen many formats come and go, and many trends introduced and fade in the video industry,” said Jerry Frebowitz, Movies Unlimited president. “The one thing that has remained consistent is Movies Unlimited and our deluxe catalog. We're proud of this and proud that we have many movie fans still with us since our early years.”

In 1975, Frebowitz, a collector of Super 8mm movies, founded Brenda's Movie House in the back of a variety store he owned in the Germantown section of Philadelphia. In 1978, Frebowitz changed the name and opened the first Movies Unlimited location on Castor Avenue in Northeast Philadelphia as a supplement to the mail-order business he began in his previous location.

The Castor Avenue store had been the nation's oldest existing video store by the time the company closed it in 2005 to focus on its popular mail-order service, and reported record sales in 2007. Movies Unlimited now operates out of a 22,000-square-foot warehouse with a stock of more than 400,000 movies, including hard-to-find titles from the 1930s, '40s and '50s.

“I've always thought that variety was important to a business, and I think the selection available in the Movies Unlimited DVD Catalog reflects that,” Frebowitz said. “The catalog is like visiting your favorite movie theater, and being able to choose almost any movie for your viewing pleasure.”

The 800-page catalog offers an extensive guide to DVDs, with synopses, rare artwork, sections singling out star performers and directors, and sections on the biggest video hits from each year in the company's history. The catalog sells for $9.95 plus shipping and handling, and is available at www.moviesunlimited.com or by calling 800/4-MOVIES (800/466-8437).

The company has supplemented its catalog with its Web site, showcasing daily new-release information, special sales and its collector's webzine, Movie Buzz.

Movies Unlimited also publishes a separate DVD catalog for Turner Classic Movies, promoted through the cable channel's programming.

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