Research: Mobile TV Revenue to Top $500M by 201029 Mar, 2006 By: Erik Gruenwedel
Despite just 2% of current mobile-phone users subscribing to video content, about 41% of users want to pay for video content in the near future, according to March 28 data from New York-based JupiterResearch.
The reports suggested increased convergence between handheld and portable media would result in revenues for mobile video topping $500 million by 2010, up from $62 million in 2005.
Among mobile subscribers, 17% were interested in watching "live" TV on their cell phones while 11% indicated interest in short video clips.
“This consumer interest bodes well for the mobile industry as vendors use different business models to try and tap into this consumer demand," said Julie Ask, research director at JupiterResearch. “The challenge is not interest but rather finding the correct mix of premium content and price points that is lacking in today's offerings.”
The report indicated long-term adoption of mobile video would depend more on business models and content offerings than on the technology or devices.