Research Firms Understanding & Solutions, Decision Tree Merge9 Jun, 2008 By: Billy Gil
Research firms Understanding & Solutions and Decision Tree Consulting have merged to create market tracking and consulting organization Futuresource Consulting.
Based in the United Kingdom, the new organization will use Decision Tree's data manipulation and presentation software in conjunction with Understanding & Solutions' forecasting capabilities. Key executives from both companies will comprise the senior management team, including Jim Bottoms, managing director, corporate development; Sarah Carroll, director, strategy consulting and continuous services; Tony Bicknell, managing director, business development; and Andrew Snoad, director, client services and custom solutions.
“Understanding & Solutions' market insight and unsurpassed forecasting skills will take our pricing monitors and real-time research systems to the next level,” said Bicknell, former director of Decision Tree. “We're now in a position where we can provide a full-service data and forecasting solution to businesses operating in a very challenging and dynamic marketplace.”
Bottoms, former co-managing director of Understanding & Solutions said that the two companies already share a number of clients.
“This merger will provide these full benefits across our complete service range,” Bottoms said. “The integration will enable us to build on the expertise that we've developed over the last 20 years and will be another major step as we continue to explore further growth opportunities.”