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Reports: Plasma, LCD Dominate Opposite Ends of TV Market

28 Aug, 2006 By: Erik Gruenwedel

Worldwide shipments of plasma-screen televisions rose 30% (95% year-to-year), to 2.2 million units, in the second quarter (ended June 30) of fiscal 2006, compared to the same period last year, according data from DisplaySearch, a market research unit of The NPD Group.

Plasma TVs accounted for 20% of worldwide TV revenue, up from 18% in the first quarter of FY 2006. Revenue increased 23% for the quarter and 57% year-to-year, to $4.9 billion as price declines outpaced increases in screen size.

Large size plasma TVs (above 40 inches) represented 5% of worldwide TV sales, up 1% from last year. Shipments were 3% above global projections with the exception of China, which reported 20% quarterly and 90% yearly increases.

For the first time, North American sales of plasma TVs (34%) exceeded European sales (32%) with North American sales of 50-inch plasma TVs accounting for 63% of global 50-inch plasma sales in the quarter. DisplaySearch said the rise in 50-inch plasma TVs was 50% due to dropping prices in high-definition models.

The most popular plasma TV screen remains the 42-inch model despite its market share falling from 78% to 73%. Sales 42-inch plasma TVs (43%) for first time overtook comparable size sales of LCD TVs with 36% global market share.

Panasonic, LGE and Samsung represent the top-three-selling plasma-TV manufacturers with 21.5%, 17.7% and 14% market share, respectively.

Sales of smaller screen LCD TVs and LCD TV monitors with screen sizes 10 inches and above, increased 28% year-to-year with global revenues increasing 23% to $11.8 billion. The average price of an LCD TV decreased 4% to $184.

LG.Philips LCD and Samsung Electronics shipped 54% of all global LCD TVs in the second quarter.

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