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Report: Xbox Not Ready for ‘Primetime’

21 Oct, 2008 By: Erik Gruenwedel

Microsoft Corp. said it would delay the launch of a slate of interactive real-time video games known as “Xbox Live Primetime” until next spring.

The Redmond, Wash.-based media giant cited the Nov. 19 bow of an updated Xbox 360 dashboard (“Experience”) and unspecified technical problems for the holdup, according to Forbes.

Xbox Live Experience will offer movie streams from Netflix, in addition to upgraded user interface and selection of 12,000 arcade games.

Primetime is aimed at gamers bored with network TV who would compete against other gamers in interactive challenges on their TV for prizes.

The first Primetime game slated was 1 vs. 100, which NBC has aired periodically, most recently on Jan. 4 as “1 vs. 100: Battle of the Sexes.”

Aaron Greenberg, group-marketing manager for Microsoft, told Forbes the company remains dedicated to Primetime and will use the additional time to refine the product.

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