Report: Web Connected Living Rooms Tend to Be Well Off15 Jul, 2008 By: Chris Tribbey
Households with digitally connected living rooms — those accessing Internet media on their HDTVs — tend to be ones that are well off, a study from research firm MultiMedia Intelligence has concluded.
The upper middle class homes generally have annual household income between $100,000 and $150,000, have children, and reside in metro areas on the U.S. East and West Coasts, the report says.
Sampling more than 25,000 adults, the report found that the fastest growing segment of digitally connected living rooms are those with the head of household over 60, and the primary driver of getting Internet content to the TV is the growing number of notebook computers in households.
“Some consumer segments, such as youth and early adopters, see the PC as an acceptable platform for media consumption,” said MultiMedia president Mark Kirstein. “However, a much broader market becomes available when Internet video and music can reach the entertainment-centric platforms of connected TVs, DVD players, set-top boxes, video game consoles, and audio equipment.”
For more information about the study, visit www.multimediaintelligence.com.