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Report: Wal-Mart Working With HP on DVD-on-Demand

3 May, 2007 By: Jessica Wolf

Computer company Hewlett-Packard, which built and powers Walmart.com's digital movie-download service, is reportedly working on a DVD-on-demand operation.

At the company's production warehouse in Sacramento, according to a recent Business 2.0 story, there's an elaborate setup of servers and DVD burners that would allow HP to create custom on-the-spot DVDs with packaging and shipping, much like Amazon's wholly owned Customflix operation.

It's possible HP will have a DVD-on-demand offering via Walmart.com as early as this summer, one that might even allow shoppers to mix and match content for customized discs, according to the story.

“We're quite optimistic. There's a bottomless supply of content that consumers would enjoy being able to find,” Kevin Swint, Wal-Mart's divisional merchandise manager for digital media, told the business publication.

Meanwhile, HP has even bigger plans than handling digital-downloading concerns for the nation's largest retailer. According to Business 2.0, the computer giant is eager to get its servers stocked with digital versions of as many films and TV shows from as many Hollywood studio vaults as possible.

Then, HP could serve as a master holding pen for digitized content, allowing HP to prep content for different delivery streams studios choose to release it in, according to the story. HP already works with Sony Pictures and Paramount Pictures for digital archiving and is currently developing a system with Warner Bros. as well.

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