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Report: U.S. Dominating HD Broadcasts

8 Nov, 2007 By: Chris Tribbey

The United States dominates the worldwide high-def TV landscape, with an estimated 6 million homes accessing high-def broadcasts by the end of the year, according to a report by research firm SNL Kagan. The report, titled “Global High Definition Television Trends,” also states that pay-TV operators are using HD offerings to distinguish themselves from their competition.

When free high-def offerings are accounted for, Japan leads the world with 9.2 million homes, according to the report. By the end of 2008, the United States should surpass that number, with 12 million homes watching high-def on TV.

Canada and France lead the world in HDTV pay-for-TV penetration, and the top 10 HDTV markets will generate HDTV service revenue well over $1 billion in 2007, more than $11 billion by 2014 and more than $12 billion by 2016, according to the report.

“As competition between cable, satellite, and IPTV intensifies, HD programming becomes increasingly important,” said Ben Reneker, SNL Kagan senior analyst. “At this point, operators are looking for any possible means to get an edge on the competition. In addition to providing a new revenue stream, a strong HDTV line-up offers a powerful bragging right.”

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