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Report: Sales Force Recommending LCD Over Plasma 3-to-1

23 Jul, 2008 By: Chris Tribbey

There's nothing wrong with a plasma TV, but you wouldn't know it if you talk to electronic retailer employees.

According to a J.D. Power and Associates report, for HDTVs 40 inches or larger, LCDs are being recommended over plasmas at a rate of 3-to-1. J.D. Power and Market Force Information used more than 2,000 mystery shoppers to reach the conclusion.

“While we see that salespeople are aggressively pushing shoppers to LCD sets, it is important for consumers to understand that plasma technology also offers a number of unique advantages, not the least of which is that inch for inch, plasma sets cost less than LCD sets,” said Larry Wu, senior director of the technology practice at J.D. Power and Associates. “In addition, compared with most LCD sets, plasma TVs also display deeper blacks and show fast-moving objects better.”

Lack of knowledge by salespeople was pegged as the number one reason for the discrepancy, with one-third of salespeople saying LCD lasted longer than plasma, and one-third saying “burn-in” was a concern with plasma.

“Although burn-in was once a problem with the first plasmas to hit the market, this has not been a serious issue for several years,” Wu said. “In addition, the durability of plasma sets is now on par with that of LCD TVs, with many of today's plasma sets rated to operate for 50,000 hours or more without failure.”

Plasma is being recommended more today than it was earlier this year, and salespeople are starting to catch up, Wu added.

“ … Plasma TV technology is not likely to fade away anytime soon, as HD DVD technology did recently in favor of Blu-ray Disc technology,” Wu said.

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