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Report: Q4 Flat-Panel HDTV Sales Double

31 Jan, 2007 By: Erik Gruenwedel



Spurred by early adopters' desire for 1080p high-definition televisions, sales of flat-panel HDTV displays in North America doubled (up 101%) during the fourth quarter, compared to the same period last year, according to new data released by Pacific Media Associates (PMA).

The Menlo Park, Calif.-based research firm said more than 30% of flat-panel HDTV units sold during the quarter featured upgraded 1080p (versus 1080i) resolution, which is reportedly capable of displaying every pixel of a highest-resolution HD broadcast or packaged media, including Blu-ray and HD DVD.

PMA said 1080p resolution is predominately featured in LCD screens, and that demand for the more expensive resolution has grown rapidly; just six months ago, it accounted for just 5% of the total HDTV unit sales.

“In December, we saw the average street price for consumer models rise slightly over November's average even though prices for many individual models continued to decline,” said Rosemary Abowd, PMA VP. “The reason for the increase in average street price was due to buyers moving to premium-priced models, higher resolutions, and bigger screen sizes.”

Abowd said revenue for December grew 2% over November, resulting in the highest revenue for the year.

The report cited the Panasonic TH-42PX60U, a 42-inch plasma HDTV with an average street price of $1,331, as the top-selling HDTV.

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