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Report: Plasma Screen Shipments Cooling

27 Mar, 2007 By: Erik Gruenwedel

Despite competition from liquid crystal display (LCD) units, rear-projection sets and falling retail prices, fourth quarter shipments (ended Dec. 31) of plasma display panels (PDP) increased 4% to 2.7 million units from the previous quarter, according to a new research report.

Plasma and LCD represent the two main types of panel displays found in the burgeoning HDTV market.

Worldwide 2006 plasma production topped 10 million units, generating about $7.7 billion in sales, according to research firm iSuppli Corp.

The report said PDP production is set to grow to 22.7 million units by 2011, representing a 14% annual growth rate from 13.4 million units in 2007.

With average retail price points for plasma units falling about 13% annually, the report said there would be only a slight increase in plasma market revenue in the next five years.

iSuppli found that among major plasma manufacturers, Matsushita Electrical Industrial Co. Ltd. remained the only CE company seeking to expand production of big-screen PDPs.

“Other suppliers are playing a wait-and-see game, or even cutting their production utilization rates to about 70%,” said iSuppli. “These suppliers are concerned about market conditions and are not willing to make the same type of commitment as Matsushita.”

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